Box Office Report: Divergent is huge; Muppets disappoints

divergent

Well, I gotta admit, my biasness for the two big openers last weekend made me go way off on my estimate, as I drastically overestimated both of the films- Divergent and Muppets Most Wanted- potential. Anyway, on to the main report:

Divergent came out of the weekend huge, definitely proving to be a great investment for Summit Entertainment and Lionsgate as it turned out to be their 3rd successful YA Adaptation to give birth to a franchise. (Twilight and Hunger Games, the latter due to them being part of Lionsgate). The studio has definitely learnt the trick of marketing such films, unlike any other studio, as Divergent opened big with $54.6 million. Yes, that was way off from my estimate of $81 million, and what pre-release tracking had suggested of this film opening near Twilight, but come on, why not give this film a break? This film is still considered a huge success, and is the second biggest opening yet this year, and definitely ended the trend of unsuccessful YA film adaptations (The Host, Beautiful Creatures, Mortal Instruments, Vampire Academy). In terms of demographics, 41% of the audience was male, and 50% of audience were above 25. These demographics, along with the fact that only half of moviegoers read the novel (Twilight and Hunger Games were in the mid 70s), shows that this film might have a strong chance of holding at the level of Hunger Games, or even better. An A Cinemascore helped, either (That despite moderate reviews). Expect this film to hold up well over the next few weeks.

Muppets Most Wanted was a disappointment, only earning $17 million on its opening weekend, despite strong marketing. The reviews were great, but it just seems like moviegoers aren’t interested for another go-around of the Muppets. Also, the recent onslaught of animated films dedicated to children only helped to make the situation worse. In comparison, the first film earned over $29 million on it’s opening weekend. 54% of moviegoers were under the age of 25, and 54% of them were female, and they awarded the film a B+ cinemascore. That definitely isn’t great, and the film will have to face tough competition from Rio 2 in April.

Third went to Mr. Peabody and Sherman, which earned $11.8 million this weekend, representing a 45.7% drop. This drop was expected, with strong openings from both Divergent and the Muppets sequel. Expect the film to stabilize next week. The film has earned $81.1 million to date.

Fourth went to God’s Not Dead, which earned $9.24 million from only 780 locations. That is a really great start for distributor Freestyle, and managed to earn more than the opening weekend of the distributor’s previous highest earner (An American Haunting, with $5.8 million). That’s even above Courageous, which earned $9.1 million on it’s opening weekend. That certainly bodes well for Noah, which is also another film geared at the Christian crowd, next week.

Fifth went to 300: Rise of an Empire, which earned $8.5 million this weekend, representing a 55.7% drop from last weekend. This film won’t be holding as well as the original, and expect this film to quickly fade from the scene. The film has earned $93.6 million to date.

Sixth went to Need for Speed, which earned $7.94 million (-55.5%) for a current domestic gross of $30.6 million. Seventh went to The Grand Budapest Hotel, which expanded yet again to 304 theaters, and earned $6.8 million (+86.8% from last weekend). The film has earned $13 million to date.

Eight went to Non-Stop, which earned $6.4 million (-39.4%) for a current cume of $78.7 million. Ninth went to The LEGO Movie, which earned $4.15 million (-46.1%) for a current cume of $243.4 million. Tenth went to The Single Moms Club, which earned $3.1 million (-61.6%) for a current cume of $12.9 million.

The top 10 combined earned $129.53 million, which was slightly more than the $127.3 million earned last year. In comparison, my estimate was $168.4 million, which I have to admit was really way off. To check out my predictions for last weekend, you can click here. Check back later this week for my predictions for this weekend’s Noah and Sabotage!

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