March 2014 Box Office Preview

divergent
I can’t believe it. 2 full months (or 1 sixth of the year, depending on how you see it) has passed like a breeze, without me realizing. It’s March now, and studios are now pumping out their first few big movies (except for Universal and Warner Bros) as summer closes in. March has recently, along with April, started to attract way more attention than back in the 20th century, as studios are now learning to avoid squeezing their movies in an era with countless of sequels and big movies.

March has proven to be a rather profitable month at the box office, as seen from the past few years, where the box office has seen hits like The Hunger Games, Alice in Wonderland, Oz The Great and Powerful, 300 and more. This year will be no exception, with a couple of potential blockbusters everywhere.

It all starts on the first weekend with 300: Rise of an Empire and Mr. Peabody and Sherman. 300: Rise of an Empire is mimicking the first film’s release date, after getting pushed back from last year, but the difference between that original film and this would be a change of crew. At the end of the last film, Gerard Butler had died, and this film replaces him with Eva Green (Dark Shadows) as the main lead. Zack Snyder has also vacated his directorial spot, instead being replaced by Noam Murro (Smart People), who is really a name which the public does not know. The trailers have tried hard to mimic the style of the first film, but the first film was a magical hit, and this film will have to have an unbelievably great amount of goodwill to hit the first film’s end gross. Unfortunately, that does not seem to be the case with the first film ending with the main lead dead, and the respected director leaving his role behind. Therefore, expect this to be a hit, but by not that much.

Mr. Peabody and Sherman is Dreamwork’s next trip into animation, and the first film from the company this year. These characters might bring back a bit of nostalgias for those who were following the Rocky and Bullwinkle show back in the 60s, and the premise is definitely attractive. However, with The Lego Movie still strong and Muppets Most Wanted appearing at the spotlight within 2 weeks, this film is going to have to be special enough to stand out among the young crowd.

The second weekend of the month will bring along Need for Speed and Tyler Perry’s The Single Moms Club. The former is based off a popular racing video game which definitely is popular enough for people to know. Trailers have showed lots of car actions which remind viewers of Fast and Furious, but this film takes place on a much more emotional level and on a smaller scale. Franchise fans will definitely check this out, though this might have trouble appealing to those who think that this is basically a rip-off of Fast and Furious.

Tyler Perry’s The Single Moms Club is Tyler Perry’s first movie of the year, after his disappointing A Madea’s Christmas. A Madea’s Christmas was a major disappointment, considering it is his worse outing under that brand to date, despite being released close to Christmas. Tyler Perry is hopefully about to come back to the spotlight with this film, though it is tough to expect this film to match last year’s Temptations gross.

The third weekend sees The Muppets: Most Wanted and Divergent face off.

The Muppets: Most Wanted brings back the beloved Muppets characters in yet another outing. Trailers have definitely highlighted its presence, and showed how fun this film will be. However, the film will totally change its human cast this time round, introducing Ricky Gervais, Ty Burrell and Tina Fey. This film will definitely be able to attract the viewers who watched the previous film, and we might even see a slight increase in grosses over the previous film.

Divergent is yet another YA novel-adaptation hopeful. This comes after Mortal Instruments: City of Bones, Ender’s Game and The Host, as yet another rip-off of the buzz of The Hunger Games. However, this one indeed holds several similarities- a dystopian future, a female lead, a love story amid lots of action etc. This book series has also sold lots of books, and hopefully the final product for the film will be good enough to match the book. This will definitely be able to open bigger than the rip-offs that failed, though will unlikely be able to match The Hunger Games. Nevertheless, expect another hit on Lionsgate’s hands.

The final weekend of the month will introduce another two movies- Sabotage and Noah.

Sabotage is from the director of End of Watch, which was a rather decent film, despite not attracting much buzz at the box office. This film has a much more renowned cast consisting of Arnold, Sam Worthington, Malin Akerman and more. With Arnold, will most likely will think that this film will be great, and yes it is wise to expect this to surpass End of Watch’s opening gross, though this film isn’t expected to beat that by much, considering Arnold’s star power has been on the descent lately with Escape Plan and The Last Stand.

Noah is yet another movie aimed at the christian crowd, alike what is happening this weekend with Son of God. It seems like the crowd is definitely hungry for such movies that basically foretell events in the bible, and will definitely turn out in droves, though this film will definitely stand a bigger chance, with star Russell Crowe, director Darren Aronofsky, and lots of big budget eye-popping visuals. This will definitely open over Son of God, but by how much, we should wait and see.

That brings us to the end of March’s box office preview. Don’t worry, my weekly box office forecasts are making a major come-back soon, so check back weekly for much more in-depth look at the above mentioned films. Meanwhile, if you would like to look at the 2014 Box Preview, which you can check out at this link. Don’t worry, that page is updated regularly to reflect my latest predictions. Meanwhile, check back next month for the April preview, with hits like Transcendence, Rio 2 and Captain America: Winter Soldier!

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